Miss Crabb
— Liberty Sovereign



Miss Crabb
— Liberty Sovereign

Lookbook Design
Email invite Design & Development
Mirco-site Design & Development
Instagram Post


August 24th

Las Vegas Club
339 K' Road

Miss Crabb is a locally designed and made label in Auckland. Infamous for flattering silk slips, she flawlessly adds new pieces each season which further the same vision rather than follow other trends.

For Spring/Summer 2016, I designed the Liberty Sovereign lookbook, with Photography by Frances Carter, Make Up by Katie Melody Rogers, Hair by Lauren Gunn and Modeled by Jamie (Clyne Models). The 124 page lookbook is printed on a weaved paper stock and is french folded. The layout is clean and simple, focusing on the images but adding visual interest and rhythm through having two different image sizes.

Miss Crabb presented this collection during New Zealand Fashion Week with an independent show & after-party held at Las Vegas Club on K' Road. I designed and developed an email invite and RSVP website where invitees inputted their details to be added to the doorlist. Both are responsive, designed and developed to be viewed on different devices. The digital collateral uses a fabric swatch from the new collection, a liberty print, giving a sneak peek without focusing on a particular garment or giving away too much before the show.

After the show, we put together a series of A5 postcards telling the story of the night. The two perforated accordions can either be kept intact and stood up along a shop counter, or pulled apart at the perforated folds to be used as singular postcards.

Shop the Liberty Sovereign Collection here

See photos of the event here

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323 Queen Street
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New Zealand