Fashion TV re-launched in New Zealand earlier this year. Blink Ltd was comissioned to launch the social media campaign and set the direction for an on-going social media presence.
I employed a modern but glamorous typographic treatment to Fashion TV's social media imagery, referencing glossy magazines and classic Vogue editorial typography. This strongly styled typography allows the use of different images and videos from a vast international archive to look cohesive and recogniasable.
Assets were used across Facebook and Instagram, with numerous concepts to create content and promote certain shows.
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